“No public statement yet,” I said. “That comes later. When we control the angle.”
I pointed to the first strategy. 1
“Phase one. Narrative separation.”
I turned slightly.
“You are not part of their story,” I said. “We make that clear without saying it directly.”
Another click.
“Selective exposure. We highlight your company’s internal audit process. Not defensive. Not reactive. Just… existing.”
I walked slowly across the room.
“People trust systems more than statements,” I said. “So we show them the system.”
Another slide.
“Phase two. Controlled leak.”
One of his team members leaned forward slightly.
I ignored that too.
“We release one verified, neutral piece of information,” I said. “Not about you. About the process.”
I looked at Dave briefly.
“Something that shows structure. Control. Distance.”
I moved again.
“Phase three. External validation.”
I tapped the screen lightly.
“Independent voices. Not influencers. Not paid opinions. Real industry figures who speak without being prompted.”
I paused.
Let the room breathe.
Then added
“And we do all of this within seventy two hours.”
3.9
Silence.
The kind that means people are processing.
Good.
I walked back to my seat.


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